about
Pritchard Design specializes in creating and expanding visual identities that clearly but subtly convey the personality of your business, organization, or event.

Laura PritchardLaura Pritchard started Pritchard Design after ten years in graphic design. Since 2001, Pritchard Design has demonstrated the strong intuitive sense of the firm’s principal, a skill that leads her in a direction specifically tailored to each client. Combined with clients’ input on their particular needs and target audiences, this intuitive sense allows Pritchard Design to create work that expresses the desired message while generating enthusiasm.

No design is a template, as you will see in Pritchard Design’s portfolio. Every creation is an original, custom-designed to suit the specific needs and personality of each client’s business.

Michael W. JonesMichael W. Jones joined Pritchard Design in 2010, bringing with him 30 years’ experience in web programming, writing, and photography. He has been a great asset, allowing Pritchard Design to offer a wider range of services including more web site multimedia, online shopping, and custom photography.

Process
Building an identity and creating brand recognition and awareness requires more than making sure your logo is seen. An identity is the visual symbol of your company’s individual personality – that’s why Laura Pritchard
meets with you personally to understand the basic process of your business, your company’s philosophy and internal structure, and the audience you want to reach.

The most important element in establishing and maintaining your company, product or service brand is consistency. Pritchard Design helps you take advantage of this powerful and under-used tool by advising you how to most effectively apply your new or existing graphic identity. Because messaging begins with your employees, Laura makes recommendations on incorporating your new identity into your internal and external communication materials, from signage, stationery and business cards to web sites, sales collateral and brochures.

Her attention to your priorities and work style shapes the ultimate design so that your logo or marketing piece or annual report implicitly conveys the entirety of your identity.