Mariner’s Annual, a guide to supplies for the international shipping and offshore drilling industries, has published since 1958.
Mariner’s Annual Cover and CD Kerr Enterprises wanted to update their look while retaining the company’s signature yellow and diagonal stripes, recognizable branding elements used every year. Pritchard Design used type and a new full color image to make the cover more contemporary and exciting. This differed greatly from the previous static 2-color cover that used traditional typefaces.
The annual is also available on CD and online, for convenient access by customers at sea.
The identity has been applied to the CD label, a brochure, and a poster used for international trade shows, to maintain brand identity.
The Mariner’s Annual identity has been edited for use by ShipServ, the new owner.