The healthcare field embraces a wide array of audiences, requiring materials from in-house pieces for medical practitioners to pieces announcing special events to the general public. Pritchard Design has created pieces that are customized for the circumstances while still fitting under the umbrella of the corporate image.
Cathedral Village Ad Campaign Cathedral Village Continuing Care Retirement Community wanted to emphasize their encouragement of residents pursuing what they love. The ad campaign designed by Pritchard Design includes images of older adults indulging in their passions of music, art, and sports.
The campaign won a silver medal from the National Mature Media Awards, an annual program that honors the best marketing, communications, educational materials, and programs for older adults.