Marketing for service-based companies requires the ability to tap into the intangibles offered along with the obvious benefits being marketed. Pritchard Design understands the hidden agendas of your potential customers, and we know how to speak to them in your print and online materials.
Brian Matthews Postcard Pritchard Design was hired by marketing agency VALUEDSolutions to design a series of postcards for their client, Brian Matthews & Co., investment advisors concentrating on retirement planning. Brian Matthews & Co.’s target audience for this piece was seniors with little investment experience. Large, sunlit images of active seniors visually underlined the notion that retirement planning results in a positive feeling of financial freedom.