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One Joyful Choir
DEETER, Strategic Public Relations and Advertising hired Pritchard Design to develop a striking logo for a benefit concert by multiple Presbyterian choirs at Philadelphia’s Kimmel Center. Pritchard Design’s challenge was to instantly communicate the spirit and energy of the event to the general public. An immediately recognizable symbol – choir robes – was depicted in rainbow colors to implicitly convey the diversity of performers and audience. Pritchard Design then incorporated the logo into a series of promotional materials with a consistent design identity.

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One Joyful Choir