Bucks County Centerfor the Performing Arts
New Look for a New Theatre
With a background in producing Broadway shows, Howard Perloff founded the Bucks County Center for the Performing Arts (BCCPA) to entertain audiences in the Bucks County, Pennsylvania region. This non-profit organization presents fully produced musicals seasonally.
History
Pritchard Design had previously worked with the talented Artistic Director Howard Perloff, designing visuals for a fundraising gala for Riverside Symphonia, a professional orchestra based in Lambertville, NJ. He was more than pleased with the results. Knowing Pritchard Design’s value, when Perloff began his new venture, he knew who to call.
Brand Design
We created a visual identity for BCCPA which is updated each season. This consistency signals viewers that it is time to buy their tickets for the new season! Although official artwork is provided for these national musicals, BCCPA graphics make the production their own. Custom photography showcasing BCCPA dress rehearsals also gives viewers a sneak peek into the exceptional shows they will see locally.
Visual Drama
The ad shown here highlights a single custom photograph of the primary characters in the BCCPA production of The Producers, a well-known comedy that is centered around their hijinks. The impressive photo and its composition draw the viewer in. Framed in the BCCPA brand with important information about when and how to purchase tickets, the fun image provides the reason to make plans to attend.
More for Bucks County Center for the Performing Arts
2021 Season Donor Flyer
Pritchard Design’s work does not stop at ticket sales. Donations pay for 60% of each season’s operating expenses. Pritchard Design creates a letter for previous and potential donors giving them first peek at the upcoming season and showing highlight photos of previous seasons. Nonprofits rely on these communications that refresh and renew relationships, while hopefully rekindling happy memories.
Bucks County Herald Spadea
Every year, each piece is updated to present the season’s shows with dates and ticket order information. Every time a viewer glimpses one of BCCPA’s ads in a local paper, they know just what to expect. We also set up an event on Eventbrite for every show so that viewers can purchase tickets online.
2019 Season ad
In addition to printed marketing materials, Pritchard Design carries the BCCPA brand on to the web through email blasts and their web site. Shown here is an email sent to potential donors featuring photos from past performances.
2020 Season Email
In addition to printed marketing materials, Pritchard Design carries the BCCPA brand on to the web through email blasts and their web site. Shown here is an email sent to potential donors featuring photos from past performances.